Grelia

Built for retailers. Designed around shoppers.

Retail expertise. A more personal choice.

Independent retailers invest in thoughtful products, distinctive brands and the knowledge to serve customers well. Grelia is designed to make that expertise available when a shopper needs an explanation or a useful next step.

Talk about a partnershipExplore the experience

From silent shelves to helpful conversation.

A product page can display information, but it cannot always answer a particular person’s question. Grelia starts with that shopper and uses reliable product information to make the options clearer.

  1. G suggests guidance

    Understand the need, organize the options and clarify the next step without taking the decision away.

  2. Relia suggests reliability and relationship

    Useful guidance in one moment can become the beginning of trust over time.

  3. Both sides of the conversation matter

    Retailers want their expertise to help; shoppers want guidance relevant to their needs.

One Grelia, different shopping moments

Helpful in the store. Connected to a bigger idea.

Begin with useful in-store guidance. Then explore conversation as a storefront and a personal shopping relationship a consumer actively chooses. Each experience has a distinct role.

The storefront and personal companion are exploration directions. The personal companion is separate from a merchant’s in-store advisor; no browser extension or live cross-store collection is offered here.

Explore the three experiences

The in-store advisor

Available to explore in the experience store: comparison, size selection and a demonstration purchase flow.

The conversational storefront

A product concept connecting a shopper’s request with a changing product selection on one page.

The personal companion

A product concept for chosen preferences and options from different stores, with purchasing completed at the retailer.